Snickers Chocolate Bar - A Short History

Snickers chocolate bar is made and marketed by US based Private Corporation called Mars, Inc. It is peanut butter nougat with caramel and peanut topping and dairy milk chocolate. Snickers is a popular chocolate bar sold around the globe and its annual sales is over 2 billion dollars.

In the early 1920s, Mars Inc made a very successful chocolate bar called Milky Way. It was the most popular chocolate bar in America between 1927 and 1929. It also allowed the company to develop new recipes for chocolate candies. It took more than three years to develop Snickers and was released in the market in 1930.

Snickers bar was named in the memory of a favorite horse at a farm of Mars family named Snickers. The horse sadly died couple of months before the new product was launched. The farm was named Milky Way Farm and it seemed suitable that the name of the farm should be given to the next chocolate bar.

Snickers was initially made by hand but later machines were used to increase the volumes and old way was no more practiced. During those times, the price of the first Milky Way bar was in 1920 for only 5 cents and the price of the Snickers bar was 20 cents in 1930 when it was first released.

There was not too much change in the Snickers brand during its first forty years. Mars were inspired to produce the Snickers mini candy bar in 1968 which were labeled 'fun size' and were which sold in bags having dozen or more.

Since Snickers was first introduced to the market in the 1930s, it had been known as Marathon chocolate in UK. However in the 1990s, Mars Inc consolidated branding exercise for bringing all of the corporations products under unified Mars branding that would not only be recognized locally but also globally.

The Marathon bar in line with global naming was to become Snickers. It featured the phrase 'Internationally known as Snickers' for a period of 18 months. Since then, all Marathon candy were branded Snickers in the British Isles.

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Joan Collins & Stephanie Beacham 2012 SNICKERS Ad (ENG)

"Dynasty" divas Joan Collins & Stephanie Beacham star in the new ad campaign for Snickers chocolate bar.

I Scream, You Scream - 5 Fun Facts About Ice Cream

Most people love ice cream or frozen yoghurt substitutes, but have we ever really thought about how this delicious dessert developed? Do we believe that this wonderful sweet came form Italy? If we did, we'd be wrong.

1. It is generally believed that ice cream had its beginnings in ancient China in the second century BC although some claim it was much longer ago. What is certain is that the precursors of ice cream were made of snow and were eaten by the wealthy as they could send slaves into the snowy mountains to bring them back snow for desserts. The snow was flavoured with fruit and fruit juices and must have been more like a sorbet than what we now know as ice cream. Alexander the Great is documented as eating snow flavoured with honey and nectar. The Emperor Claudius (56-86 A.D.) had slaves bring him snow and this was flavoured with different fruit and juices.

Ice pits were dug by slaves to store snow in China and archaeologists have found these dating back to the 7th century B.C. Alexander the Great also stored snow in such pits around 330 BC and the Romans certainly had them. In Naples the pits were across the Bay of Naples, so it could be dangerous for people to row across the Bay in bad weather. During those days, the Neapolitans had no ice cream.

2. In the mid-16th century scientists discovered that by adding salt petre, potassium nitrate to water, wine and cream, it could be frozen. They soon replaced this with common salt, so iced cream could be made more easily.

3. The story goes that Catherine de Medici took an ice cream recipe with her to France on her marriage to Henri II, in 1553. By the 17th century, King Charles II of England was eating ice cream at banquet in 1672.

The Italian Latini published his "Treatise on Various Kinds of Sorbet or Water Ices" between 1692 and 1694 and mentions a "milk sorbet that is first cooked." Filippo Baldini wrote of "milky sorbets" much later in 1775 in De' sorbetti or frozen desserts from Naples.

4. The first recipe that didn't come from Italy was Mrs. Mary Eales Receipts (the older word for recipes, published in 1718 whose recipe must have been a frozen ice cream that was not smooth, but had ice crystals in it.

5. Wall's of London began operations around 1823, selling ices in the streets of London from a fleet of tricycles with the slogan "Stop me and Buy one." Because of the scarcity of food and dairy products, this business fell into decline during the war years in Britain, 1939-1945, but after the war, Wall's invested in freezers for shops and sold off its tricycles. It is now, of course a multi-national company. And in Pakistan there are tricycles selling the ice cream in portable freezers in Pakistan, which street vendors lease form the Wall's company.

Spring is just beginning in Pakistan, so the vendors will be selling their wares once more, upstaging kulfi which is the traditional type of ice cream in the Asian subcontinent. I am looking forward to it!

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Origins of Your Favorite Candy Shop Candies

Just mentioning the word "candy" is enough to make many people's mouths water. Forget cakes and cookies, candy is the way to many hearts. What other food product takes center stage during holidays like candy does around Valentine's Day and Easter? There is a reason why sweet treats are so popular and everyone has their favorites.

People like candy for the sweet taste created by its sugar content. The flavor is rich and the treats come in different types. Their consistency attracts many people and whether you prefer hard, crunchy, or chewy candy, it is not difficult to find. In the earliest form of candy, cave people sucked honey from beehives. Spanish explorers discovered cacao, the main ingredient used to make chocolate, in 1519.

Gummy candy has been a favorite for decades. Gummy bears were the first gummy candies created, made during the 1920s by Hans Riegel, owner of Haribo German candy company. However, it was not until 1982 that gummies began being manufactured in the U.S. by Haribo. Trolli candy manufacturer actually beat its German competition to the punch, making the first gummy worm candy in 1981. Gummy worms are now the most popular gummy candy.

An edible gelatin forms the basis of gummy candy. This ingredient is also used to make licorice, soft caramels, and other sweets. It provides elasticity, chewiness, and extends shelf life. People have been using gelatin since the era of Egyptian Pharaohs, making it a longstanding staple in food preparation. Cornstarch, sugar, corn syrup, flavoring, and food coloring are the other ingredients used to make gummy treats.

Many chocolate lovers head straight for candy store display racks holding M&Ms candies. Most of us know the company slogan by heart and are very thankful that Forrest Mars developed the recipe for this delicious chocolate in the midst of the Spanish Civil War. The first M&Ms chocolate was made available for public consumption in 1941. Peanut M&Ms were introduced in 1954, the same year the slogan and adorable M&Ms characters made their appearance. Vegetable dye is used to imprint the letter "m" on each piece of candy.

While some people stick with these sweets, others go for one of the many novelty candies available. Pez is particularly popular and was initially created as a substitute for cigarettes. The first Pez candy was peppermint-flavored and the word "Pez" stems from the German translation, pfefferminze. Who knew that candy shop candies had such an interesting history?

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Baby Ruth Unwrapped

Food Network's Unwrapped series takes you behind-the-scenes of Baby Ruth!

Crunch Unwrapped

Get comfy and get ready to crunch! Unwrapped heads over to Nestle to see how the Crunch bar is made!

Fizzies on Food Network's Unwrapped

Fizzies on Food Network's Unwrapped