Also known as fro-yo, the frozen treat is usually lower in fat than traditional ice cream and has a tart flavor. It is made by freezing yogurt blended into an ice cream base with enough sugar to prevent it from turning icy. Frozen yogurt first gained popularity in the 1970s, though it was criticized as being too sour. Eventually companies like TCBY created formulas that were lighter and sweeter in flavor. Frozen yogurt fell out of favor in the early 2000s, but experienced a resurgence thanks to companies like Pinkberry and 16 Handles.
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