Choco Taco is a Good Humor-Breyers ice cream novelty resembling a taco. It consists of a disk of waffle cone material folded to resemble a hard taco shell, reduced-fat vanilla ice cream, artificially flavored fudge, peanuts, and a milk chocolate coating. The "Choco Taco" is marketed under the Klondike brand as "The Original Ice Cream Taco".
Invented in Philadelphia in the early 1980s by Alan Drazen, Senior Vice President of the Jack and Jill Ice Cream Company, it was first rolled out in 1984 when it became popular in mobile vending trucks and convenience stores. It made its first appearance in supermarkets nationwide when Good Humor-Breyers (who were manufacturing it in Richmond, Virginia) promoted it in 1996 as "America's coolest taco," at the Supermarket Industry Convention in Chicago.
In 1998, Unilever introduced the Choco Taco to Italy under the name Winner Taco through its subsidiary Algida. In 1999 it was introduced in Sweden through another subsidiary, GB Glace, under the same name. In 2000 the Winner Taco was retired from the Italian and Swedish market. After two years of campaigning by Taco fans however, in January 2014 Algida announced on their Facebook page the return of the Winner Taco in Italy. GB Glace also re-introduced the ice cream to Sweden in 2014.
In 1999, the company improved the product, incorporating a shell which stayed crisper, and introduced new packaging. The same year, the company introduced a Klondike Cookies & Cream Choco Taco, containing cookies and cream ice cream and covered with cookie pieces. Choco Tacos have also been sold at some Taco Bell restaurants.
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