When it comes to ice cream, some classics never go out of style. According to recent surveys from the International Dairy Foods Association (IDFA) and others, vanilla reigns supreme as the flavor most Americans choose as their favorite. In one study, more than one third (about 38%) of people picked vanilla as number one.
Close behind are chocolate and strawberry, favorites that get less love than vanilla but are still top-tier when it comes to popularity. Flavors like butter pecan and cookie dough also make frequent appearances in people’s top 5.
Why is vanilla so beloved? It’s simple, versatile, and familiar. Vanilla works on its own or as the perfect base to complement toppings, sauces, or mix‑ins. Plus, it pairs well with almost anything, from warm pies to fresh berries. For many, it’s that dependability and comfort that keeps vanilla at the top.
So next time you’re ordering a cone or shopping for a pint, odds are someone nearby is ordering vanilla too. Want to explore what flavors are most popular in your state or city? I can dig up that data too!
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